Types of Marketing segmentation
- March 5, 2022
- Posted by: Phillip Author
- Category: Uncategorized
Demographic segmentation is one of the more common approaches used by marketers today as it is relatively easy to determine consumer or shopper demographics. Marketers who use the principles of generational marketing to understand the factors that influence the values and buying motivations of consumers have a better chance of spotting trends and reaching customers.
The question is: Does your organization use segmentation to target its customers? If yes, what type of segmentation is used? Do you think it is effective?
- 250 to 400 word mini-essays
- supported with a minimum of two references
Please respond to the following. You may post your responses in three postings:
Imagine yourself as the CEO of a company in an industry that interests you.
Q1) Identify the major trends in the general environment of that firm
Q2) Analyze the impact of those trends on the firm
Q3) Identify sources you (as the CEO) could use to monitor those trends.